History of the campaign
 
The roots of stigmatisation against people with mental illness go back a long way. It has always been dangerous to be different. But times are changing; discriminating against people on the grounds of race, gender or beliefs is now unacceptable to society, and often against the law.
 
The Royal College of Psychiatrists, the professional body for all psychiatrists working in the UK and the Republic of Ireland, has public education as one if its main objectives. Following its highly successful "Defeat Depression" Campaign (1992 - 1996), the College felt that its next campaign should be to tackle the problem of stigmatisation of people with mental health problems.
 
In 1997 a working party was convened and a Strategy Document produced. It proposed goals, content and structure for a five-year long Campaign. The working party recommended that the Campaign should focus on six of the most common mental health problems:
 
  • Anxiety - affects more than 1 person in 10
  • Depression - affects 1 person in 4
  • Schizophrenia - affects 1 person in 100
  • Dementia - affects 1 person in 5 over 80
  • Alcohol and drug addiction - affects about 1 person in 3
  • Eating disorders - affects 1 person in 50

 

Target populations included doctors, children and young people, employers, the media and the general public. The aims of the Campaign were to increase public and professional understanding of mental health problems and to reduce stigma and discrimination.
 
"People suffering from mental disorders often attract fear, hostility and disapproval, rather than compassion, support and understanding," says Professor Arthur Crisp, Chairman of the Changing Minds Campaign. "Such stigmatisation not only causes people with mental health problems to feel isolated and unhappy, but may also prevent them receiving help and treatment."
 
Research carried out among the general public at the start of the campaign in 1998 showed that stigmatising attitudes were common. In particular:
 
  • Many people believed that those suffering from depression should "pull themselves together".
  • People with schizophrenia and alcohol addiction were seen as dangerous.
  • Anyone with a mental health problem was considered "difficult to talk to".

 

The results of this baseline survey were released at the launch of the Changing Minds Campaign, on 7th October 1998.
 
During the following five years of the campaign, a substantial Tool Kit of materials has been developed, to help change minds and reduce stigma. The materials are available on this website (www.changingminds.co.uk). A second website has been created by the Campaign at www.stigma.org/everyfamily. This provides in-depth articles about stigma by researchers, academics, mental health service users and carers.
 
Following the official close of the Changing Minds Campaign on 7th October 2003, the College will continue to develop the campaign website and distribute its publications. We are aware that tackling the stigma of mental illness is an enduring task.

 

© 2006 Royal College of Psychiatrists