Public Education Handbook 2009

Practical Advice on Working with the Media

There is only one thing in the world worse than a psychiatrist appearing on television at the drop of a hat to talk about subjects way outside his or her areas of expertise, and that’s an empty chair. Wild accusations can be made, unchallenged, and our work and our patients are misrepresented by a ‘cynical media’.

 

Oh, but there’s something worse even than that. A member of a vested interest group (insert your straw tiger here) will speak for us and our patients.

 

We can transpose that same empty chair into other settings: other media also have a deficit of properly-prepared psychiatric contributors. It takes relatively little to reverse this. If more members signed up to public education we could spread enquiries to colleagues who know most and can communicate best.

 

It’s not hard work and requires a modest time commitment. This ranges from a simple press enquiry, 5 minutes to give a journalist some background, to briefing an editor of a popular website and radio programme makers or advice given to a television soap story editor.

 

We need more experts who are willing to go on and off the record. Don’t leave it to colleagues to describe the complexities of the subjects closest to your heart. If you do nothing, mental health representations in the media will continue to include the sensational and stigmatising, as well as the ‘adequate’ coverage that would have benefited from another, better source of expertise.

 

We already have a strong list of spokespeople. Contact us to make it even better. 
 
Dr Peter Byrne
Chair of the Public Education Committee
 
© 2010 Royal College of Psychiatrists