$3.3 billion worth of alcohol sale in one state in
India!
Chennai is the capital
of the Tamil Nadu state which is one of the 28 states in India. The
population of Tamil Nadu (72.1 million)1 is slightly
higher than that of the UK (62.2 million)2, but the
total area of Tamil Nadu (50,216 sq miles) is nearly half the size
of the UK (94,060 sq miles)!
India is traditionally viewed as a
‘dry’ or ‘abstaining culture’3. Those who drink alcohol
are looked upon as ‘outcasts’ in society. In 2004, the per capita
alcohol consumption for the UK was 10.39 compared with 0.82 for
India4. The National Household Survey of Drug and
Alcohol Abuse (India) showed in 2001 that the prevalence of men
using alcohol was about 21% and it was only between 2% and 5% among
women5, 6.
"...alcohol consumption is still considered a taboo in Tamil
Nadu. The society does not accept any form of drinking...".
But in recent years things have
changed. The change is visible especially in major cities like
Mumbai, Delhi, Pune, Chandigarh, and Bangalore. Women-only Alcohol
Anonymous (AA) meetings held in these areas have found an increase
in the number of women who drink in India7. Also the
average age of first time alcohol use in general has reduced from
28 in 1980s to 18 years in 20108.
However, alcohol consumption is still
considered a taboo in Tamil Nadu. The society does not accept any
form of drinking (either ‘social drinking’ or ‘binge drinking’).
Local magazines reported that bar workers lack social
dignity9 and hence many of them remain unmarried as the
parents are hesitant to give their daughter in marriage to
them10.
The Indian government has given rights
to individual states to develop their own rules in terms of alcohol
production, sale and taxation. Historically, consumption of alcohol
was totally banned in Tamil Nadu state between 1937 to 1991 and the
ban was lifted only 3 times during those periods11. The
whole production and sale of alcohol is controlled by the
Government company called TASMAC (Tamil Nadu State Marketing
Corporation) which has nearly 7000 sale outlets and about 30,000
employees11. There has been a steady profit over the
years. Reports suggest that in 2005-06, the annual revenue was
about 7,335 crores of Indian rupees (73.35 billion rupees,
equivalent to $1336 million). The most recent data (2011-12) showed
annual revenue of an astonishing 18,018 crores of Indian
rupees12 (180.18 billion rupees, roughly equivalent to
$3.3 billion)!
With the sale of alcoholic beverages
soaring high over the last decade, I believe that alcohol-related
morbidity and mortality have been on the rise. Hence there is a
great demand for alcohol treatment services. Let me give a brief
account on the treatment model at the CSI Rainy Hospital, Chennai,
Tamil Nadu. There are some striking contrasts from the western
world:
First, the referral system is entirely
different. Anyone can self refer to the psychiatric out-patient
clinic. There are no waiting lists and the patients are seen on the
same day of referral. Frequently, those who are already undergoing
treatment bring their friends or relatives who have alcohol or
mental health problems.
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