Choose Psychiatry breaking records

This year’s Choose Psychiatry campaign has seen a record-breaking number of visits to the College website.

With nearly a week still to go, we’ve had 85,000 visits to the Choose Psychiatry area of the site with people staying an average of 2 minutes 20 seconds on those pages.

The previous record for number of page visits was 76,000 in 2019, while the previous record for average time on page was approximately 1 minute 30 seconds.

Within the Choose Psychiatry section, What is psychiatry? has been viewed 9,000 times, How to become a psychiatrist has been seen 6,000 times, and the campaign video has been watched over 1,000 times.

We’ve used a range of approaches to raise awareness of the campaign including paid social media, our own social media channels and working with influencers including Stephen Fry, Alastair Campbell and a range of individuals and organisations.

As a result, our Twitter promotion has led to over 37,000 page views, while Facebook has accounted for nearly 25,000 page views.

Google, including paid search, has resulted in nearly 18,000 page views.

How you can help

We’ve got a special section in our Choose Psychiatry section that explains five great ways you can help.

Are you on a break from training, or considering taking one?

If you’re on a break from training, or considering taking one, this year’s Choose Psychiatry campaign is not just aimed at medical students and Foundation doctors – it's also aimed at you!

We want to provide you with the information, support and case studies to help you make the best career choice.

Back to our November 2022 eNewsletter.