7 days to make a difference
A powerful social media campaign by the college helped to avert
cuts to mental health funding in England – at least for the time
Last month NHSE England Chief Executive Simon Stevens warned the
current funding outlook for healthcare overall made it
‘increasingly difficult’ to deliver the Government’s mental health
Despite extra funding for healthcare in the November budget, the
college was concerned NHS England were preparing to announce a
reduction in the long promised plans to fund the reforms set out in
the Five Year Forward View.
So with a week to go before the critical funding decision, we
launched ‘7 days to make a difference’ across our social media
channels, challenging patients, psychiatrists and everyone who
cares about mental health care to tell us how they would be
affected if the money didn’t come through.
The campaign evoked an enormous response, with over 1,000
retweets of our messages through the week. Huge numbers of people
shared their fears. See what people said in this story
of the campaign.
In the end NHS England Chief executive Simon Stevens said vital
plans to improve mental health services will be kept on track - at
least for the next financial year.
Our President, Professor Wendy Burn said: “The next step is to
make sure that money gets to patients on the front line.
“We’re very worried that local healthcare commissioners are
being allowed to divert cash intended for mental health services to
pay for debts elsewhere. Commissioners must be held properly to
account for the decisions that they make.”