Today, we’re launching the latest round of Choose Psychiatry, our campaign to attract more medical students and junior doctors to our specialty.
Our campaign is more than a brand and a video – it’s a movement, led by those who tell us that they believe this is a specialty where you can make a difference.
Running over the next six weeks, our campaign will feature a series of short engaging videos, highlighting some of the ways in which our psychiatrists work.
The first explores psychiatry through eating disorders – one of the deadliest categories
of mental illness.
Psychiatrists tell us that, with the right help and treatment, many people with eating disorders can and do recover and can be supported to manage their illnesses and live more fulfilled lives.
Poetry in motion
This time round, we’ve worked with a spoken word poet, who took time to understand why words truly matter. Psychiatry is a medical profession where words carry weight, just as silences do.
Our advertising messages are pared down choose to listen, choose to understand, choose to see the possibility, choose to make a difference – mirroring what is needed in treatment to really be effective.
The history of the campaign
Choose Psychiatry started two years ago with a small amount of funding from Health Education England: it’s now snowballed, and across medical schools we’re seeing more events run by Psych Socs, more career fairs and activities to help
encourage interest all year round.