The College launched its 2023 Choose Psychiatry campaign last week, with the launch story in the media reaching a potential 1.1 billion people.
The campaign went live on Tuesday, with our positive story about actor and broadcaster Stephen Fry supporting Choose Psychiatry gaining headlines in over 200 publications and broadcast channels.
At the same time, this year’s campaign film went live, along with several blog posts, short videos involving the stars of the campaign film, and a flurry of posts across a range of social media channels.
The award-winning campaign aims to recruit the next generation of psychiatrists, and to encourage as many trainees as possible to stay in the profession.
As part of the campaign, core trainees who are thinking of taking a break – or trainees on a break - are being invited to:
- sign up to our Continue to Choose Psychiatry campaign eNewsletter
- read our Continue to Choose Psychiatry section which is full of information about moving to Higher Training, the specialties you can apply for, coming back after a break, and more.
Supporting the campaign
There’s a range of ways to support the campaign including downloading our ‘Why I chose choose psychiatry’ banners and asking the College’s Digital team to design you a bespoke banner with your own quote and picture for social media.
About the film
Our 2023 campaign film takes a fresh approach from previous years, with real life patient Angela interviewing four psychiatrists from different specialties and career stages, about why they love their jobs.
Run-through core trainee Dr Nattashi Ranaweera, higher trainee in old age psychiatry Dr Bikram Jaiswal, SAS psychiatrist in child and adolescent psychiatry Dr Helen Lewis, and addictions consultant Dr Louise Sell are quizzed by Angela over lunch, in a film which is intended to delve deeper on reasons to Choose Psychiatry and to Continue to Choose Psychiatry than previous campaign films.
Professor Dave said:
“I encourage you to watch this film and engage your colleagues from medical students to senior psychiatrists on their reasons to Choose Psychiatry or to Continue to Choose Psychiatry.